The retail sector has experienced the most challenging year yet. In the UK, the British Retail Consortium’s Chief Executive, Helen Dickinson, called 2020 the worst year on record, as non-food physical retail saw sales fall by a quarter compared to 2019. In this new reality, retail businesses need to shift their priorities, understand their challenges, and find better, more performant solutions to delight customers, resecure their loyalty, and increase sales.
This year, Ava Security conducted a survey to better understand the retail video security trends and challenges experienced by merchandisers in the US, UK, and Nordics. The study uncovered findings that show how many in the retail industry deployed video analytics capabilities, including social distancing, people counting, observation of one-way systems, and mask-wearing among staff and customers throughout all work premises.
Video security as a service (VSaaS) can help. A VSaaS solution like Ava Cloud Video Security can reduce the total cost of ownership for existing video security systems. Almost 50% of retailers included in this study confirmed additional budget allocated to migrate more IT applications into the Cloud. It is also easy to configure and use by non-IT people and also integrates with third-party security cameras and existing systems, allowing them to leverage previous investments.
Read on to discover more about these benefits and how they can change your retail business.