As I reflect on the recent Red Dot awards Ava Security won for high design quality and innovation in video security, I’m reminded of the power of simplicity. I’m not sure if Steve Jobs called his approach to design, design thinking, but I believe he would agree with the philosophy. Ava takes a similar, simplistic, human-centric approach to the design of its video security cameras.
Design thinking is a process for creative problem solving with the end-user at its core. Ava follows this approach with all of its products, focusing on the people we’re creating for, which ultimately leads to better products, services, and outcomes.
Jobs meticulously designed Apple's products, interfaces, and marketing to first and foremost meet the needs and wants of the end-user. One of my favorite Jobs quotes is “Design is not just what it looks like and feels like. Design is how it works.”
The Red Dot award recognized our video security cameras for both how they look and how they work. A perfect mix of elegance and power.