Extreme security, modern elegance: an award-winning approach to design

Video    Monica Nascimento, June 11 2021
2 mins

Human-centric approach to the design

As I reflect on the recent Red Dot awards Ava Security won for high design quality and innovation in video security, I’m reminded of the power of simplicity. I’m not sure if Steve Jobs called his approach to design, design thinking, but I believe he would agree with the philosophy. Ava takes a similar, simplistic, human-centric approach to the design of its video security cameras.

Design thinking is a process for creative problem solving with the end-user at its core. Ava follows this approach with all of its products, focusing on the people we’re creating for, which ultimately leads to better products, services, and outcomes.

Jobs meticulously designed Apple's products, interfaces, and marketing to first and foremost meet the needs and wants of the end-user. One of my favorite Jobs quotes is “Design is not just what it looks like and feels like. Design is how it works.

The Red Dot award recognized our video security cameras for both how they look and how they work. A perfect mix of elegance and power.


"Design is not just what it looks like and feels like.
Design is how it works."

- Steve Jobs


Recognized for aesthetics and functionality

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Red Dot recognized the Ava video security camera line for several critical differentiators. 

  • Aesthetics: precise shapes and softened surfaces that blend into any decor; the cameras split line enhances the cameras’ curved profile
  • Design: built using robust, vandal-resistant materials to withstand the harshest of environmental conditions

So why am I so excited about design? Because it matters. Physical security for businesses is no longer an option. It is a must-have. This said, it doesn’t have to be intrusive or obvious. It can be aesthetically appealing, blending into the decor.

This is why we partnered with Scandinavian consultancy Eggs Design to develop and engineer the sleek, high-quality product identity and new look of our video surveillance cameras and hardware.

We’ve accompanied this elegance with Ava’s powerful VaaS software and appliances, which are also easy to install, easy to use, and manage. For example, security operators simply scan the unique QR codes on the Ava Cameras to onboard them to the Aware Cloud video management system. Adding to the appeal of the Ava Aware design is that it allows security teams to analyze video surveillance feeds from both Ava and third-party security cameras in a unified dashboard, and in real-time. In addition, Aware’s open API connects to existing sensors, access control systems, dashboards, external viewers, and communication systems to get a 360-degree overview of an environment. Plus, a simple web-based interface means physical security across sites can be managed with a smartphone from anywhere without additional plugins or configurations.

The design of Ava Cameras is excellent in terms of both the aesthetic and the functionality.”

- Red Dot CEO, Dr. Peter Zec

Blending creativity with technology innovation

It is an exciting time to be a part of the Ava Security team as we help organizations of all sizes rethink the way they approach security. Like other Red Dot award winners -- Apple, Google, Ferrari, and Sonos -- we transform an industry through an innovative blending of form and function. 

Just as Jobs built Apple to be a company where leaps of the imagination were combined with remarkable feats of engineering, Ava understands the best way to create sustained value for our customers is to blend creativity with technology innovation.