Today, the retail industry is still undergoing a transformative process, as online sales take precedence over those in physical locations. A study conducted by Oracle showed that 65% of consumers consider personalized offers to be the most important in their shopping experience. How can traditional retail transform and benefit from the customer behavior analytics that e-commerce businesses already use to offer personalized buying experiences?
At the same time, security managers in the retail sector are also still facing the same concerns they always have: shoplifting, break-ins, employee theft, clerical errors, assault, parking security.
Video surveillance may have once been reserved for security demands only, but it now reveals customer buying patterns and behavior through video analytics and insights that any store can use to increase sales. Finding a solution that can deliver proactive security, fast and accurate investigations, and customer data, is vital for the industry.